Sketch with instinct. Design with purpose. Refine with AI. Sign off with a wink.

I am Saad Chammas, a senior creative with over 25 years of experience building brands that last. My work spans packaging, digital, platforms, and campaigns, but the goal is always the same: create brands that people remember and businesses can measure.

I don’t just design—I design systems. By blending instinct with research, strategy with creativity, I turn ideas into scalable experiences that connect across markets. My approach is collaborative and execution-focused, balancing bold creative with business clarity.

At the end of the day, I believe design isn’t decoration. It’s how brands speak, sell, and stick.

Over the years, I have:

Led design systems across e-commerce, packaging, retail, and digital media.
 

Partnered directly with founders, CMOs, and in-house teams to scale brand presence and drive growth.
 

Managed cross-functional teams and vendors for high-volume, multi-channel campaigns.
 

Delivered creative solutions for brands across entertainment, fashion, wellness, food, tech, and retail.
 

Served on the Design Advisory Committee for The Art Institute of California (2013-2019), shaping the curriculum for the next generation of creatives.

Brand + Identity
Logos, visual systems, typography, and brand guidelines that build recognition and trust

Packaging + Retail
Label systems, structural comps, shelf-ready packaging, and point-of-purchase displays. Experienced with vendor management and offshore production, including partners in China

E-commerce + Digital
Amazon A+ content, Brand Stores, product carousels, banners, and high-performing e-commerce visuals

UI/UX + Web
Responsive web design, user experience direction, and consistent design across platforms and devices

Photography + Content
Art direction and execution for product photography, lifestyle shoots, and content across print and digital

Print + Production
Pre-press, digital and offset printing, PMS color matching, and on-press experience. Deep understanding of limitations the printing process

Creative Operations
Team leadership, workflow systems, vendor coordination, and international sourcing oversight

Creative Cloud, Midjourney, Adobe Firefly, Figma, ChatGPT, and more

Education

B.A. in Graphic Design