I don’t believe I have to be stiff or overly formal to be taken seriously. I value real, honest connections—with the people I work with, the teams I join, and the brands I help build. If that sounds like your vibe, let’s connect.

With over 25 years of experience in visual communication, I specialize in leading design processes that unify brand experiences across digital, packaging, and print. My expertise lies in collaborating with CEOs and teams to craft customer-centric designs that convert audiences into loyal customers.

I don't just create; I innovate. By integrating AI-driven workflows with timeless design principles, I deliver efficient, high-performing creative solutions that resonate with modern audiences.

I am obsessed with brand, design, typography, marketing, messaging, research and strategy.

Design is strategy made visible; it looks great and moves the needle.

Whether shaping a logo system, architecting an Amazon storefront, or leading a multi-channel campaign, I approach every project with three core principles: clarity, cohesion, and commercial impact.

I believe in high standards, functional aesthetics, and design that earns attention without gimmicks. My process is collaborative and execution-focused: I lead when needed, support when appropriate, and stay relentlessly aligned with business goals.

Because at the end of the day, I’m not just designing visuals—I’m designing results.

I lead with strategic vision and operational precision—mentoring teams, aligning stakeholders, and steering end-to-end creative initiatives that elevate brands and drive results.

• Led visual design across E-commerce, packaging, digital media, and print—even stayed late to color-match every detail (because it matters).
 

• Partnered directly with founders, CMOs, and in-house teams to scale brand presence and drive market growth.
 

• Managed cross-functional collaborators, including freelancers, offshore teams, and print vendors, to meet high-volume and high-standard deliverables.
 

• Delivered creative solutions for brands across entertainment, fashion, wellness, food, and consumer tech.

• Served on the Graphic Design Advisory Committee for The Art Institute of California – San Diego (2012–2017), helping shape curriculum for the next generation of creatives.
 

• Brand Identity
Logos, visual systems, typography, and brand guidelines that build recognition and trust.

• Packaging & Retail
Label systems, structural comps, shelf-ready packaging, and point-of-purchase displays. Experienced with vendor management and offshore production, including partners in China.

• E-commerce & Digital
Amazon A+ content, Brand Stores, product carousels, banners, and high-performing e-commerce visuals.

• UI/UX & Web
Responsive web design, user experience direction, and consistent design across platforms and devices.

• Photography & Content
Art direction and execution for product photography, lifestyle shoots, and content across print and digital.

• Print Production
Pre-press, digital and offset printing, PMS color matching, and on-press experience. Deep understanding of physical production limitations and opportunities.

• Creative Operations
Team leadership, workflow systems, vendor coordination, and international sourcing oversight.

• Toolset
Adobe Creative Cloud, CorelDraw, Canva, Midjourney, Adobe Firefly, ChatGPT, Synthesia, HeyGen, Asana, Monday, Microsoft Office, Google Suite, Paycom.

• Education
B.A. in Graphic Design